More than 20 local business people attended a meeting at Hotel 41, Driffield, to find out more about a new business initiative called driffieldhighstreet.com.
The idea aims to look at ways of helping local traders come together with an online presence, which may include selling online, but could also be about letting people know about the range of shops available in the town, offering promotions and special offers, and keeping shopping local.
Janet Whipps, chair of Driffield Town Team, said: “We were really pleased with the turnout and would like to thank our local businesses for giving up their time to find out more. The attendance tells us this is really worthwhile taking forward, and there were some good suggestions put forward at the meeting as to how this might work. If you have a business and would like to be involved please come along to the next meeting.
“We really hope this will become a key part of giving people an easy way to make the most of the excellent range of local shops and services.”
After a short presentation given by Jim Ezard, local businessman, and chairman of Driffield & District Business Club, a workshop session led to the following ideas :
* should include other businesses, not just the high street;
* develop virtual tour to include pictures of streets - with smaller pictures of shops, bars, etc.
* promote the huge diversity of independent shops;
* aim to bring in more business - keep spending local;
* online shop window - with maps/plans to show where the businesses are;
* interact with social media;
* show where nearest car parking is to your business;
* information on events, festivals, regular features, Driffield information, accommodation, history etc.
* scheme for loyalty cards, with incentives;
* co-operative advertising i.e. share costs between businesses;
*make sure it is warm and welcoming, easy to use/simple and easy to navigate around the site;
* business listings, with links to their own websites.
This gives plenty of scope for preparing some initial ideas, which will be put back to the next meeting to be held at 5.30pm on Thursday, 29 May at the Bell Hotel Maple room.
The idea is being developed by the Driffield Town Team, as part of the Driffield Renaissance Partnership, which is supported by East Riding of Yorkshire Council and Driffield Town Council.
Councillor Jane Evison, cabinet portfolio holder for economy, investment and inequalities, said: “This a great start in developing an online presence for traders in Driffield through a collective approach. The council looks forward to taking this exciting new project forward with the local businesses and will continue to provide practical support to the private sector to grow the economy for the benefit of all of our residents.”
Driffield Renaissance Partnership aims to develop projects to improve the town and organise special events and is supported by East Riding of Yorkshire Council and Driffield Town Council.