A ground-breaking new campaign exposing the ‘hidden nasties’ in everyday foods and helping people to be ‘food smart’ was launched earlier this week by Public Health Minister Anna Soubry.
Graphic new advertising from Change4Life reveals a shocking 17 sugar cubes in a bottle of cola and more than a wine glass of fat in a large pizza.
The Change4Life adverts, which are made by Aardman, the creators of Wallace and Gromit, has joined forces with a range of food manufacturers and ITV to host the first ever health-focussed ad break which aired on Monday (January 7).
Ana Soubry said: “Making healthier, balanced meals on a budget can be a challenge for families. This new Change4Life campaign offers families free healthy recipes and money off those much needed cupboard essentials to encourage everyone to try healthy alternatives.
“We want to make it easy for everyone to keep track of what they eat and make healthier choices. That is why we are also developing a simple and clear system for front of pack labelling that everyone can use.”
Everyone that signs up to the campaign will get a free ‘Food Smart Meal Mixer’ with lots of quick, easy, healthier recipes with enough combinations to eat a different daily menu every day for six years.
Those that sign up to the campaign will also get a range of great offers including free Cravendale milk and money off Quorn Best Ever Mince or Chicken style pieces, Schwartz spices and seasoning and Robinson’s Fruit Shoot My-5.