Tributes paid to town’s ‘ad man’

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A well-known and much-loved character in the local media industry has passed away following a short illness, aged fifty-six.

Ian Woodcock was described as a “marketing and ad man of great expertise,” and someone who was “immense fun to work with.”

A former advertising manager at Yorkshire Regional Newspapers, Ian more recently was a director in the marketing and PR firm Adrenaline Advertising Ltd, in Beverley, whose clients include The Driffield Show, Beverley Racecourse and St. Stephen’s Shopping Centre.

Tributes have poured in from former work colleagues and clients alike, including former newspaper editor and fellow Doncaster lad Neil Speight who worked with Ian for many years at The Scarborough Evening News.

He said: “Life was never dull in Ian’s company. He was someone all the better for knowing and understanding, generous in spirit and a deeply funny man.

“He was also the world’s biggest poser but those of us close to him loved him all the more for it. Somewhere up there though, heaven’s Armani dealer will be having to do a deal on the best looking pair of wings in the house.”

Chief executive of Driffield Agricultural Society David Tite said Ian’s marketing and promotional skills helped to increase visitor numbers at the Driffield Show.

He said: “It was under Ian’s guidance that we started looking at radio and television advertising, and that really helped us to drive the promotion of the show.

“He was brilliant during meetings for coming up with novel ideas. He was a real ideas man. He will be very sorely missed by everyone at the show office and I would like to pass on sincere condolences to his family and friends from the entire team.”

Ian’s business partner at Adrenaline, Ashley Godber, said he passed away too young.

He said: “Ian was my best friend. We were like brothers. We shared many jokes and great times over the last ten years. We had quite different characters but actually that worked perfectly for our company.”

Staff at Driffield Town Council also paid tribute to Ian, who, along with Ashley, worked on many council projects including the Driffield Thursday Project which gained national prominence for the town in 2010.

He also created many design concepts for the council, including Dusting Down Driffield and the Driffield Town Guide, and helped secure national and regional media coverage for the council on many occasions.

Town clerk, Claire Binnington said: “Ian was the consummate professional, a marketing and ad man of great expertise who always delivered a successful campaign. He was a whirlwind of energy and ideas, a larger than life character with a huge heart.”

Another of Adrenaline’s clients is Alfred Bekker API Ltd, where managing director Carla Bekker said: “I was absolutely stunned to hear the news. He was larger than life, full of charisma. He was a one-off.”

A spokesman for Yorkshire Regional Newspapers said: “It was 20 years ago that Ian worked with us but he kept in touch socially and professionally and many of us have very fond memories of our time working with him. He is a very sad loss and our thoughts and best wishes go to his family and close friends.”

People from all over the country are expected to attend his funeral which takes place at Haltemprice Crematorium, Willerby, on Friday 16th May at 3.30pm. It will be followed by a reception at Beverley Racecourse.

Ian, who lived at Leconfield, leaves behind wife Kathryn and children Hannah and Edward, as well as mother Gladys and brother and sister in-law Mark and Nichola.

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